William Lidwell

A designer, teacher and author, Will began his career as a systems designer for NASA, specializing in cockpit automation and astronaut training. He is the author of several books, including the best-selling Universal Principles of Design, and design lectures at The Great Courses and LinkedIn Learning. Will currently serves as Vice President of Research and Development at Avenues: The World School, where he leads a team tasked with conducting research in education and the learning sciences, development of new educational curricula, programming, and technologies, and the architecture and design of new campuses around the world.