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207 Pages

English Language

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Non-Fiction Self Help & Motivation Business Strategy

Why We Buy: The Science of Shopping

Name: Why We Buy: The Science of Shopping
Price: 290.00 BDT
Availability: InStock
Author: Paco Underhill

Author Paco Underhill

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About this Book

This enlightening edition includes new information on:

-The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.

-A guided tour of the most innovative stores, malls and retail environments around the world—almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.

The new Why We Buy is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.