Black Dragon River: A Journey Down the Amur River Between Russia and China
Tk 400.00 $360.00
Black Dragon River is a personal journey down one of Asia’s great rivers that reveals the region’s essential history and culture. The world’s ninth-largest river, the Amur serves as a large part of the border between Russia and China. As a crossroads for the great empires of Asia, this area offers journalist Dominic Ziegler a lens with which to examine the societies at Europe's only borderland with east Asia. He follows a journey from the river's top to bottom, and weaves the history, ecology and peoples to show a region obsessed with the past—and to show how this region holds a key to the complex and critical relationship between Russia and China today.
One of Asia’s mightiest rivers, the Amur is also the most elusive. The terrain it crosses is legendarily difficult to traverse. Near the river’s source, Ziegler travels on horseback from the Mongolian steppe into the taiga, and later he is forced by the river’s impassability to take the Trans-Siberian Railway through the four-hundred-mile valley of water meadows inland. As he voyages deeper into the Amur wilderness, Ziegler also journeys into the history of the peoples and cultures the river’s path has transformed.
The known history of the river begins with Genghis Khan and the rise of the Mongolian empire a millennium ago, and the story of the region has been one of aggression and conquest ever since. The modern history of the river is the story of Russia's push across the Eurasian landmass to China. For China, the Amur is a symbol of national humiliation and Western imperial land seizure; to Russia it is a symbol of national regeneration, its New World dreams and eastern prospects. The quest to take the Amur was to be Russia’s route to greatness, replacing an oppressive European identity with a vibrant one that faced the Pacific. Russia launched a grab in 1854 and took from China a chunk of territory equal in size nearly to France and Germany combined. Later, the region was the site for atrocities meted out on the Russian far east in the twentieth century during the Russian civil war and under Stalin.
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The Log from the Sea of Cortez
Tk 370.00 $333.00
In the two years after the 1939 publication of Steinbeck’s masterful The Grapes of Wrath, Steinbeck and his novel increasingly became the center of intense controversy and censorship. In search of a respite from the national stage, Steinbeck and his close friend, biologist Ed Ricketts, embarked on a month long marine specimen-collecting expedition in the Gulf of California, which resulted in their collaboration on the Sea of Cortez. In 1951, after Ricketts’ death, Steinbeck reissued his narrative portion of the work in memory of his friend and the inspiration for Cannery Row’s “Doc”. This exciting day-by-day account of their journey together is a rare blend of science, philosophy, and high-spirited adventure. This edition features an introduction by Richard Astro.
For more than seventy years, Penguin has been the leading publisher of classic literature in the English-speaking world. With more than 1,700 titles, Penguin Classics represents a global bookshelf of the best works throughout history and across genres and disciplines. Readers trust the series to provide authoritative texts enhanced by introductions and notes by distinguished scholars and contemporary authors, as well as up-to-date translations by award-winning translators.
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Summer Crossing: A Novel
Tk 290.00 $261.00
Set in New York just after World War II, the story follows a young carefree socialite, Grady McNeil, whose parents leave her alone in their Fifth Avenue penthouse for the summer. Left to her own devices, Grady turns up the heat on the secret affair she’s been having with a Brooklyn-born Jewish war veteran who works as a parking lot attendant. As the season passes, the romance turns more serious and morally ambiguous, and Grady must eventually make a series of decisions that will forever affect her life and the lives of everyone around her.
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Answered Prayers
Tk 290.00 $261.00
Although Truman Capote's final novel remained unfinished at the time of his death, the fragments that have survived provide a striking group image of his epoch's high and low society.
Answered Prayers follows the career of a writer of ambiguous paternity with a voracious appetite for erotica, from a louche pub in Tangiers to a banquette on the Côte Basque, from literary salons to high-priced whorehouses. It includes such real-life supporting characters as Colette, the Duchess of Windsor, Montgomery Clift, and Tallulah Bankhead, as well as cunning beauty and nasty husbands. Above all, Capote is at his most doggedly observant and murderously witty in this malevolently finny book.
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Music For Chameleons
Tk 360.00 $324.00
In these gems of reportage Truman Capote takes true stories and real people and renders them with the stylistic brio we expect from great fiction. Here we encounter an exquisitely preserved Creole aristocrat sipping absinthe in her Martinique salon; an enigmatic killer who sends his victims announcements of their forthcoming demise; and a proper Connecticut householder with a ruinous obsession for a twelve-year-old he has never met. And we meet Capote himself, who, whether he is smoking with his cleaning lady or trading sexual gossip with Marilyn Monroe, remains one of the most elegant, malicious, yet compassionate writers to train his eye on the social fauna of his time.
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The Bridge at Andau : The Compelling True Story of a Brave, Embattled People
Tk 290.00 $261.00
The Bridge at Andau is James A. Michener at his most gripping. His classic nonfiction account of a doomed uprising is as searing and unforgettable as any of his bestselling novels. For five brief, glorious days in the autumn of 1956, the Hungarian revolution gave its people a glimpse at a different kind of future—until, at four o’clock in the morning on a Sunday in November, the citizens of Budapest awoke to the shattering sound of Russian tanks ravaging their streets. The revolution was over. But freedom beckoned in the form of a small footbridge at Andau, on the Austrian border. By an accident of history, it became, for a few harrowing weeks, one of the most important crossings in the world, as the soul of a nation fled across its unsteady planks.
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Other Voices, Other Rooms
Tk 350.00 $315.00
Truman Capote’s first novel is a story of almost supernatural intensity and inventiveness, an audacious foray into the mind of a sensitive boy as he seeks out the grown-up enigmas of love and death in the ghostly landscape of the deep South. At the age of twelve, Joel Knox is summoned to meet the father who abandoned him at birth. But when Joel arrives at the decaying mansion in Skully’s Landing, his father is nowhere in sight. What he finds instead is a sullen stepmother who delights in killing birds; an uncle with the face—and heart—of a debauched child; and a fearsome little girl named Idabel who may offer him the closest thing he has ever known to love.
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The Lost City of Z: A Tale of Deadly Obsession in the Amazon
Tk 420.00 $378.00
After stumbling upon a hidden trove of diaries, acclaimed writer David Grann set out to determine what happened to the British explorer Percy Fawcett and his quest for the Lost City of Z. For centuries Europeans believed the Amazon, the world’s largest rain forest, concealed the glittering kingdom of El Dorado. Thousands had died looking for it, leaving many scientists convinced that the Amazon was truly inimical to humankind. In 1925 Fawcett ventured into the Amazon to find an ancient civilization, hoping to make one of the most important discoveries in history. Then he vanished. Over the years countless perished trying to find evidence of his party and the place he called “The Lost City of Z.”
In this masterpiece, journalist David Grann interweaves the spellbinding stories of Fawcett’s quest for “Z” and his own journey into the deadly jungle.
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Tracks: One Woman's Journey Across 1,700 Miles of Australian Outback
Tk 360.00 $324.00
I arrived in the Alice at five a.m. with a dog, six dollars and a small suitcase full of inappropriate clothes. . . . There are some moments in life that are like pivots around which your existence turns.
For Robyn Davidson, one of these moments comes at age twenty-seven in Alice Springs, a dodgy town at the frontier of the vast Australian desert. Davidson is intent on walking the 1,700 miles of desolate landscape between Alice Springs and the Indian Ocean, a personal pilgrimage with her dog—and four camels. Tracks is the beautifully written, compelling true story of the author’s journey and the love/hate relationships she develops along the way: with the Red Centre of Australia; with aboriginal culture; with a handsome photographer; and especially with her lovable and cranky camels, Bub, Dookie, Goliath, and Zeleika.
Adapted into a critically acclaimed film starring Mia Wasikowska and Adam Driver, Tracks is an unforgettable story that proves that anything is possible. Perfect for fans of Cheryl Strayed’s Wild.
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Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future
Tk 390.00 $351.00
Elon Musk spotlights the technology and vision of Elon Musk, the renowned entrepreneur and innovator behind SpaceX, Tesla, and SolarCity, who sold one of his Internet companies, PayPal, for $1.5 billion. Ashlee Vance captures the full spectacle and arc of the genius’s life and work, from his tumultuous upbringing in South Africa and flight to the United States to his dramatic technical innovations and entrepreneurial pursuits.
Vance uses Musk’s story to explore one of the pressing questions of our age: can the nation of inventors and creators who led the modern world for a century still compete in an age of fierce global competition? He argues that Musk—one of the most unusual and striking figures in American business history—is a contemporary, visionary amalgam of legendary inventors and industrialists including Thomas Edison, Henry Ford, Howard Hughes, and Steve Jobs. More than any other entrepreneur today, Musk has dedicated his energies and his own vast fortune to inventing a future that is as rich and far-reaching as the visionaries of the golden age of science-fiction fantasy.
Thorough and insightful, Elon Musk brings to life a technology industry that is rapidly and dramatically changing by examining the life of one of its most powerful and influential titans.
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The Odyssey
Tk 420.00 $378.00
The Odyssey is one of two major ancient Greek epic poems attributed to Homer. It is one of the oldest extant works of literature still widely read by modern audiences. As with the Iliad, the poem is divided into 24 books. It follows the Greek hero Odysseus, king of Ithaca, and his journey home after the Trojan War. After the war, which lasted ten years, his journey lasted for ten additional years, during which time he encountered many perils and all his crew mates were killed. In his absence, Odysseus was assumed dead, and his wife Penelope and son Telemachus had to contend with a group of unruly suitors who were competing for Penelope's hand in marriage.
The Odyssey was originally composed in Homeric Greek in around the 8th or 7th century BCE and, by the mid-6th century BCE, had become part of the Greek literary canon. In antiquity, Homer's authorship of the poem was not questioned, but contemporary scholarship predominantly assumes that the Iliad and the Odyssey were composed independently and that the stories formed as part of a long oral tradition. Given widespread illiteracy, the poem was performed by an aoidos or rhapsode and was more likely to be heard than read.
Crucial themes in the poem include the ideas of nostos (νόστος; "return"), wandering, xenia (ξενία; "guest-friendship"), testing, and omens. Scholars still reflect on the narrative significance of certain groups in the poem, such as women and slaves, who have a more prominent role in the epic than in many other works of ancient literature. This focus is especially remarkable when contrasted with the Iliad, which centres the exploits of soldiers and kings during the Trojan War.
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"Surely You're Joking, Mr. Feynman!": Adventures of a Curious Character
Tk 420.00 $378.00
Richard Feynman, winner of the Nobel Prize in physics, thrived on outrageous adventures. Here he recounts in his inimitable voice his experience trading ideas on atomic physics with Einstein and Bohr and ideas on gambling with Nick the Greek; cracking the uncrackable safes guarding the most deeply held nuclear secrets; accompanying a ballet on his bongo drums; painting a naked female toreador. In short, here is Feynman's life in all its eccentric—a combustible mixture of high intelligence, unlimited curiosity, and raging chutzpah.
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Man's Search for Meaning
Tk 270.00 $243.00
At the time of Frankl's death in 1997, Man's Search for Meaning had sold more than 10 million copies in twenty-four languages. A 1991 reader survey for the Library of Congress that asked readers to name a "book that made a difference in your life" found Man's Search for Meaning among the ten most influential books in America.
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The Compound Effect (10th Anniversary Edition): Jumpstart Your Income, Your Life, Your Success
Tk 290.00 $261.00
Do you want success? More success than you have now? And even more success than you ever imagined possible? That is what this book is about. Achieving it. No gimmicks. No hyperbole. Finally, just the truth on what it takes to earn success As the central curator of the success media industry for over 25 years, author Darren Hardy has heard it all, seen it all, and tried most of it. This book reveals the core principles that drive success. The Compound Effect contains the essence of what every superachiever needs to know, practice, and master to obtain extraordinary success. Inside you will find strategies on:
- How to win—every time! The No. 1 strategy to achieve any goal and triumph over any competitor, even if they're smarter, more talented or more experienced.
- Eradicating your bad habits (some you might be unaware of!) that are derailing your progress.
- Painlessly installing the few key disciplines required for major breakthroughs.
- The real, lasting keys to motivation—how to get yourself to do things you don't feel like doing.
- Capturing the elusive, awesome force of momentum. Catch this, and you'll be unstoppable.
- The acceleration secrets of superachievers. Do they have an unfair advantage? Yes, they do, and now you can too!
If you're serious about living an extraordinary life, use the power of The Compound Effect to create the success you desire. Begin your journey today!
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The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Busines
Tk 410.00 $369.00
“Absolutely brilliant. Clayton Christensen provides an insightful analysis of changing technology and its importance to a company’s future success.”
—Michael R. Bloomberg
“This book ought to chill any executive who feels bulletproof —and inspire entrepreneurs aiming their guns.”
—Forbes
The Innovator’s Dilemma is the revolutionary business book that has forever changed corporate America. Based on a truly radical idea—that great companies can fail precisely because they do everything right—this Wall Street Journal, Business Week and New York Times Business bestseller is one of the most provocative and important business books ever written. Entrepreneurs, managers, and CEOs ignore its wisdom and its warnings at their great peril.
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My Inventions: The Autobiography of Nikola Tesla
Tk 310.00 $279.00
My Inventions: The Autobiography of Nikola Tesla is a book compiled and edited by Ben Johnston detailing the work of Nikola Tesla. The content was largely drawn from a series of articles that Nikola Tesla had written for Electrical Experimenter magazine in 1919, when he was 63 years old. Tesla's personal account is divided into six chapters covering different periods of his life: My Early Life, My First Efforts At Invention, My Later Endeavors, The Discovery of the Rotating Magnetic Field, The Discovery of the Tesla Coil and Transformer, The Magnifying Transmitter, and The Art of Telautomatics.
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Napoleon: A Life
Tk 920.00 $828.00
Austerlitz, Borodino, Waterloo: his battles are among the greatest in history, but Napoleon Bonaparte was far more than a military genius and astute leader of men. Like George Washington and his own hero Julius Caesar, he was one of the greatest soldier-statesmen of all time.
Andrew Roberts’s Napoleon is the first one-volume biography to take advantage of the recent publication of Napoleon’s thirty-three thousand letters, which radically transform our understanding of his character and motivation. At last we see him as he was: protean multitasker, decisive, surprisingly willing to forgive his enemies and his errant wife Josephine. Like Churchill, he understood the strategic importance of telling his own story, and his memoirs, dictated from exile on St. Helena, became the single bestselling book of the nineteenth century.
An award-winning historian, Roberts travelled to fifty-three of Napoleon’s sixty battle sites, discovered crucial new documents in archives, and even made the long trip by boat to St. Helena. He is as acute in his understanding of politics as he is of military history. Here at last is a biography worthy of its subject: magisterial, insightful, and beautifully written, by one of our foremost historians.
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Why Nations Fail: The Origins of Power, Prosperity, and Poverty
Tk 510.00 $459.00
Is it culture, the weather, geography? Perhaps ignorance of what the right policies are?
Simply, no. None of these factors is either definitive or destiny. Otherwise, how to explain why Botswana has become one of the fastest growing countries in the world, while other African nations, such as Zimbabwe, the Congo, and Sierra Leone, are mired in poverty and violence?
Daron Acemoglu and James Robinson conclusively show that it is man-made political and economic institutions that underlie economic success (or lack of it). Korea, to take just one of their fascinating examples, is a remarkably homogeneous nation, yet the people of North Korea are among the poorest on earth while their brothers and sisters in South Korea are among the richest. The south forged a society that created incentives, rewarded innovation, and allowed everyone to participate in economic opportunities.
The economic success thus spurred was sustained because the government became accountable and responsive to citizens and the great mass of people. Sadly, the people of the north have endured decades of famine, political repression, and very different economic institutions—with no end in sight. The differences between the Koreas is due to the politics that created these completely different institutional trajectories.
Based on fifteen years of original research Acemoglu and Robinson marshall extraordinary historical evidence from the Roman Empire, the Mayan city-states, medieval Venice, the Soviet Union, Latin America, England, Europe, the United States, and Africa to build a new theory of political economy with great relevance for the big questions of today, including:
- China has built an authoritarian growth machine. Will it continue to grow at such high speed and overwhelm the West?
- Are America’s best days behind it? Are we moving from a virtuous circle in which efforts by elites to aggrandize power are resisted to a vicious one that enriches and empowers a small minority?
- What is the most effective way to help move billions of people from the rut of poverty to prosperity? More philanthropy from the wealthy nations of the West? Or learning the hard-won lessons of Acemoglu and Robinson’s breakthrough ideas on the interplay between inclusive political and economic institutions?
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Influence: The Psychology of Persuasion, Revised Edition
Tk 340.00 $306.00
The widely adopted, now classic book on influence and persuasion—a major national and international bestseller with more than four million copies sold!
In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini—the seminal expert in the field of influence and persuasion—explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.
You’ll learn the six universal principles of influence and how to use them to become a skilled persuader—and, just as importantly, how to defend yourself against dishonest influence attempts:
- Reciprocation: The internal pull to repay what another person has provided us.
- Commitment and Consistency: Once we make a choice or take a stand, we work to behave consistently with that commitment in order to justify our decisions.
- Social Proof: When we are unsure, we look to similar others to provide us with the correct actions to take. And the more, people undertake that action, the more we consider that action correct.
- Liking: The propensity to agree with people we like and, just as important, the propensity for others to agree with us if we like them.
- Authority: We are more likely to say “yes” to others who are authorities, and who carry greater knowledge, experience or expertise.
- Scarcity: We want more of what is less available or dwindling in availability.
Understanding and applying the six principles ethically is cost-free and deceptively easy. Backed by Dr Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—as well as by a three-year field study on what moves people to change behaviour—Influence is a comprehensive guide to using these principles effectively to amplify your ability to change the behaviour of others.
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The House of Morgan: An American Banking Dynasty and the Rise of Modern Finance
Tk 810.00 $737.10
The House of Morgan is a panoramic story of four generations in the powerful Morgan family and their secretive firms that would transform the modern financial world. Tracing the trajectory of J. P. Morgan’s empire from its obscure beginnings in Victorian London to the financial crisis of 1987, acclaimed author Ron Chernow paints a fascinating portrait of the family’s private saga and the rarefied world of the American and British elite in which they moved—a world that included Charles Lindbergh, Henry Ford, Franklin Roosevelt, Nancy Astor, and Winston Churchill.
A masterpiece of financial history—it was awarded the 1990 National Book Award for Nonfiction and selected by the Modern Library as one of the 100 Best Nonfiction Books of the Twentieth Century—The House of Morgan is a compelling account of a remarkable institution and the men who ran it. It is essential reading for anyone seeking to understand the money and power behind the major historical events of the last 150 years.
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Titan: The Life of John D. Rockefeller, Sr.
Tk 620.00 $558.00
From the acclaimed, award-winning author of Alexander Hamilton: here is the essential, endlessly engrossing biography of John D. Rockefeller, Sr.—the Jekyll-and-Hyde of American capitalism. In the course of his nearly 98 years, Rockefeller was known as both a rapacious robber baron, whose Standard Oil Company rode roughshod over an industry, and a philanthropist who donated money lavishly to universities and medical centres. He was the terror of his competitors, the bogeyman of reformers, the delight of caricaturists—and an utter enigma.
Drawing on unprecedented access to Rockefeller’s private papers, Chernow reconstructs his subjects’ troubled origins (his father was a swindler and a bigamist) and his single-minded pursuit of wealth. But he also uncovers the profound religiosity that drove him “to give all I could”; his devotion to his father; and the wry sense of humour that made him the country’s most colourful codger. Titan is a magnificent biography—balanced, revelatory, and elegantly written.
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Zero to One: Notes on Startups, or How to Build the Future
Tk 320.00 $288.00
The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things.
Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself.
Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. Tomorrow’s champions will not win by competing ruthlessly in today’s marketplace. They will escape competition altogether because their businesses will be unique.
Zero to One presents at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places.
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Six Easy Pieces: Essentials of Physics Explained by Its Most Brilliant Teacher
Tk 290.00 $261.00
Learn how to think like a physicist from a Nobel laureate and "one of the greatest minds of the twentieth century" (New York Review of Books) with these six classic and beloved lessons
It was Richard Feynman's outrageous and scintillating method of teaching that earned him legendary status among students and professors of physics. From 1961 to 1963, Feynman delivered a series of lectures at the California Institute of Technology that revolutionized the teaching of physics around the world. Six Easy Pieces, taken from these famous Lectures on Physics, represent the most accessible material from the series. In these classic lessons, Feynman introduces the general reader to the following topics: atoms, basic physics, energy, gravitation, quantum mechanics, and the relationship of physics to other topics. With his dazzling and inimitable wit, Feynman presents each discussion with a minimum of jargon. Filled with wonderful examples and clever illustrations, Six Easy Pieces is the ideal introduction to the fundamentals of physics by one of the most admired and accessible physicists of modern times. "If one book was all that could be passed on to the next generation of scientists it would undoubtedly have to be Six Easy Pieces."- John Gribbin, New Scientist
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Midnight in Chernobyl: The Untold Story of the World's Greatest Nuclear Disaster
Tk 460.00 $414.00
Early in the morning of April 26, 1986, Reactor Number Four of the Chernobyl Atomic Energy Station exploded, triggering history’s worst nuclear disaster. In the thirty years since then, Chernobyl has become lodged in the collective nightmares of the world: shorthand for the spectral horrors of radiation poisoning, for a dangerous technology slipping its leash, for ecological fragility, and for what can happen when a dishonest and careless state endangers its citizens and the entire world. But the real story of the accident, clouded from the beginning by secrecy, propaganda, and misinformation, has long remained in dispute.
Drawing on hundreds of hours of interviews conducted over the course of more than ten years, as well as letters, unpublished memoirs, and documents from recently-declassified archives, Adam Higginbotham has written a harrowing and compelling narrative which brings the disaster to life through the eyes of the men and women who witnessed it firsthand. The result is a masterful nonfiction thriller, and the definitive account of an event that changed history: a story that is more complex, more human, and more terrifying than the Soviet myth.
Midnight in Chernobyl is an indelible portrait of one of the great disasters of the twentieth century, of human resilience and ingenuity, and the lessons learned when mankind seeks to bend the natural world to his will—lessons which, in the face of climate change and other threats, remain not just vital but necessary.
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The Colossus of Maroussi
Tk 320.00 $291.20
Like the ancient colossus that stood over the harbor of Rhodes, Henry Miller’s The Colossus of Maroussi stands as a seminal classic in travel literature. It has preceded the footsteps of prominent travel writers such as Pico Iyer and Rolf Potts. The book Miller would later cite as his favorite began with a young woman’s seductive description of Greece. Miller headed out with his friend Lawrence Durrell to explore the Grecian countryside: a flock of sheep nearly tramples the two as they lie naked on a beach; the Greek poet Katsmbalis, the “colossus” of Miller’s book, stirs every rooster within earshot of the Acropolis with his own loud crowing; cold hard-boiled eggs are warmed in a village’s single stove, and they stay in hotels that “have seen better days, but which have an aroma of the past.”
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Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability
Tk 299.00 $269.10
Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including the likes of Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimize their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement through their website, and boost profitability.
Neuro Design emphasizes the importance of understanding consumers' non-conscious reactions to design and how brands can use them to improve performance, and increase the credibility and persuasiveness of their content. Including practical methods such as neuro-research for testing websites, plus real world case studies from P&G, Coca-Cola, Google and neuroscientific advertising for Nielson, this is the essential handbook for any marketer looking to improve engagement with their creative graphic content. Also covering visuospatial resonance, banner blindness, visual saliency, the Gestalt Psychology Model, the halo effect and much more, Neuro Design will equip any marketer with the design techniques they need to engage with consumers.
Online resources include web links to inspiring reading and further website resources.
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Principles: Life and Work
Tk 430.00 $387.00
In 1975, Ray Dalio founded an investment firm, Bridgewater Associates, out of his two-bedroom apartment in New York City. Forty years later, Bridgewater has made more money for its clients than any other hedge fund in history and grown into the fifth most important private company in the United States, according to Fortune magazine. Dalio himself has been named to Time magazine’s list of the 100 most influential people in the world. Along the way, Dalio discovered a set of unique principles that have led to Bridgewater’s exceptionally effective culture, which he describes as “an idea meritocracy that strives to achieve meaningful work and meaningful relationships through radical transparency.” It is these principles, and not anything special about Dalio—who grew up an ordinary kid in a middle-class Long Island neighborhood—that he believes are the reason behind his success.
In Principles, Dalio shares what he’s learned over the course of his remarkable career. He argues that life, management, economics, and investing can all be systemized into rules and understood like machines. The book’s hundreds of practical lessons, which are built around his cornerstones of “radical truth” and “radical transparency,” include Dalio laying out the most effective ways for individuals and organizations to make decisions, approach challenges, and build strong teams. He also describes the innovative tools the firm uses to bring an idea meritocracy to life, such as creating “baseball cards” for all employees that distill their strengths and weaknesses, and employing computerized decision-making systems to make believability-weighted decisions. While the book brims with novel ideas for organizations and institutions, Principles also offers a clear, straightforward approach to decision-making that Dalio believes anyone can apply, no matter what they’re seeking to achieve.
Here, from a man who has been called both “the Steve Jobs of investing” and “the philosopher king of the financial universe” (CIO magazine), is a rare opportunity to gain proven advice, unlike anything you’ll find in the conventional business press.
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Educated: A Memoir
Tk 389.00 $350.10
NAMED ONE OF THE TEN BEST BOOKS OF THE YEAR BY THE NEW YORK TIMES BOOK REVIEW • ONE OF PRESIDENT BARACK OBAMA’S FAVORITE BOOKS OF THE YEAR • BILL GATES’S HOLIDAY READING LIST • FINALIST: National Book Critics Circle’s Award In Autobiography and John Leonard Prize For Best First Book • PEN/Jean Stein Book Award • Los Angeles Times Book Prize
Born to survivalists in the mountains of Idaho, Tara Westover was seventeen the first time she set foot in a classroom. Her family was so isolated from mainstream society that there was no one to ensure the children received an education, and no one to intervene when one of Tara’s older brothers became violent. When another brother got himself into college, Tara decided to try a new kind of life. Her quest for knowledge transformed her, taking her over oceans and across continents, to Harvard and to Cambridge University. Only then would she wonder if she’d traveled too far, if there was still a way home.
“Beautiful and propulsive . . . Despite the singularity of [Westover’s] childhood, the questions her book poses are universal: How much of ourselves should we give to those we love? And how much must we betray them to grow up?”—Vogue
ONE OF THE BEST BOOKS OF THE YEAR: The Washington Post, O: The Oprah Magazine, Time, NPR, Good Morning America, San Francisco Chronicle, The Guardian, The Economist, Financial Times, Newsday, New York Post, theSkimm, Refinery29, Bloomberg, Self, Real Simple, Town & Country, Bustle, Paste, Publishers Weekly, Library Journal, LibraryReads, Book Riot, Pamela Paul, KQED, New York Public Library
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Ikigai: The Japanese Secret to a Long and Happy Life
Tk 260.00 $234.00
According to the Japanese, everyone has an ikigai—a reason for living. And according to the residents of the Japanese village with the world’s longest-living people, finding it is the key to a happier and longer life. Having a strong sense of ikigai—where what you love, what you’re good at, what you can get paid for, and what the world needs all overlap—means that each day is infused with meaning. It’s the reason we get up in the morning. It’s also the reason many Japanese never really retire (in fact there’s no word in Japanese that means retire in the sense it does in English): They remain active and work at what they enjoy, because they’ve found a real purpose in life—the happiness of always being busy.
In researching this book, the authors interviewed the residents of the Japanese village with the highest percentage of 100-year-olds—one of the world’s Blue Zones. Ikigai reveals the secrets to their longevity and happiness: how they eat, how they move, how they work, how they foster collaboration and community, and—their best-kept secret—how they find the ikigai that brings satisfaction to their lives. And it provides practical tools to help you discover your own ikigai. Because who doesn’t want to find happiness in every day?
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The Ickabog
Tk 340.00 $306.00
From J.K. Rowling, a warm, fast-paced, funny fairy tale of a fearsome monster, thrilling adventure, and hope against all odds.
Once upon a time there was a tiny kingdom called Cornucopia, as rich in happiness as it was in gold, and famous for its food. From the delicate cream cheeses of Kurdsburg to the Hopes-of-Heaven pastries of Chouxville, each was so delicious that people wept with joy as they ate them.
But even in this happy kingdom, a monster lurks. Legend tells of a fearsome creature living far to the north in the Marshlands... the Ickabog. Some say it breathes fire, spits poison, and roars through the mist as it carries off wayward sheep and children alike. Some say it's just a myth...
And when that myth takes on a life of its own, casting a shadow over the kingdom, two children - best friends Bert and Daisy - embark on a great adventure to untangle the truth and find out where the real monster lies, bringing hope and happiness to Cornucopia once more.
Featuring full color illustrations by children from across the United States and Canada, this original fairy tale from one of the world's most celebrated storytellers will captivate readers of all ages.
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Evil Under the Sun: A Hercule Poirot Mystery
Tk 330.00 $297.00
The classic Evil Under the Sun, one of the most famous of Agatha Christie’s Poirot investigations, has the fastidious sleuth on the trail of the killer of a sun-bronzed beauty whose death brings some rather shocking secrets into the light.
The beautiful bronzed body of Arlena Stuart lay face down on the beach. But strangely, there was no sun and Arlena was not sunbathing…she had been strangled.
Ever since Arlena’s arrival the air had been thick with sexual tension. Each of the guests had a motive to kill her, including Arlena’s new husband. But Hercule Poirot suspects that this apparent “crime of passion” conceals something much more evil.
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Hate Thy Neighbor: Move-In Violence and the Persistence of Racial Segregation in American Housing
Tk 410.00 $369.00
Despite increasing
racial tolerance and national diversity, neighborhood segregation remains a
very real problem in cities across America. Scholars, government officials, and
the general public have long attempted to understand why segregation persists
despite efforts to combat it, traditionally focusing on the issue of “white
flight,” or the idea that white residents will move to other areas if their
neighborhood becomes integrated. In Hate
Thy Neighbor, Jeannine Bell expands upon these understandings by
investigating a little-examined but surprisingly prevalent problem of “move-in
violence:” the anti-integration violence directed by white residents at
minorities who move into their neighborhoods. Apprehensive about their new
neighbors and worried about declining property values, these residents resort
to extra-legal violence and intimidation tactics, often using vandalism and
verbal harassment to combat what they view as a violation of their territory.
Hate Thy Neighbor is the first work to seriously examine the
role violence plays in maintaining housing segregation, illustrating how
intimidation and fear are employed to force minorities back into separate
neighbourhoods and prevent meaningful integration. Drawing on evidence that
includes in-depth interviews with ordinary citizens and analysis of Fair
Housing Act cases, Bell provides a moving examination of how neighbourhood
racial violence is enabled today and how it harms not only the victims, but
entire communities.
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The Hating Game: A Novel
Tk 320.00 $288.00
Now a movie starring Lucy Hale and Austin Stowell, USA Today bestselling author Sally Thorne’s hilarious and sexy workplace comedy all about that thin, fine line between hate and love.
Nemesis (n.) 1) An opponent or rival whom a person cannot best or overcome.
2) A person’s undoing
3) Joshua Templeman
Lucy Hutton and Joshua Templeman hate each other. Not dislike. Not begrudgingly tolerate. Hate. And they have no problem displaying their feelings through a series of ritualistic passive aggressive maneuvers as they sit across from each other, executive assistants to co-CEOs of a publishing company. Lucy can’t understand Joshua’s joyless, uptight, meticulous approach to his job. Joshua is clearly baffled by Lucy’s overly bright clothes, quirkiness, and Pollyanna attitude.
Now up for the same promotion, their battle of wills has come to a head and Lucy refuses to back down when their latest game could cost her her dream job…But the tension between Lucy and Joshua has also reached its boiling point, and Lucy is discovering that maybe she doesn’t hate Joshua. And maybe, he doesn’t hate her either. Or maybe this is just another game.
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The Patient
Tk 300.00 $270.00
In a series of online posts, Parker H., a young psychiatrist, chronicles the harrowing account of his time working at a dreary mental hospital in New England. Through this internet message board, Parker hopes to communicate with the world his effort to cure one bewildering patient.
We learn as Parker did on his first day at the hospital, of the facility’s most difficult, profoundly dangerous case—a forty-year-old man who was originally admitted to the hospital at age six. This patient has no known diagnosis. His symptoms seem to evolve over time. Every person who has attempted to treat him has been driven to madness or suicide.
Desperate and fearful, the hospital’s directors keep him strictly confined and allow minimal contact with staff for their own safety, convinced that releasing him would unleash catastrophe on the outside world. Parker, brilliant and overconfident, takes it upon himself to discover what ails this mystery patient and finally cure him. But from his first encounter with the mystery patient, things spiral out of control, and, facing a possibility beyond his wildest imaginings, Parker is forced to question everything he thought he knew.
Fans of Sarah Pinborough’s Behind Her Eyes and Paul Tremblay’s The Cabin at the End of the World will be riveted by Jasper DeWitt’s astonishing debut.
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A Visit from the Goon Squad
Tk 310.00 $279.00
NATIONAL BESTSELLER • NATIONAL BOOK CRITICS CIRCE WINNER • With music pulsing on every page, this startling, exhilarating novel of self-destruction and redemption "features characters about whom you come to care deeply as you watch them doing things they shouldn't, acting gloriously, infuriatingly human" (The Chicago Tribune).
Bennie is an ageing former punk rocker and record executive. Sasha is the passionate, troubled young woman he employs. Here Jennifer Egan brilliantly reveals their pasts, along with the inner lives of a host of other characters whose paths intersect with theirs.
“Pitch perfect... Darkly, rippingly funny.... Egan posses
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Great Plains
Tk 320.00 $288.00
Most travellers only fly over the Great Plains--but Ian Frazier, ever the intrepid and wide-eyed wanderer, is not your average traveller. A hilarious and fascinating look at the great middle of our nation.
With his unique blend of intrepidity, tongue-in-cheek humour, and wide-eyed wonder, Ian Frazier takes us on a journey of more than 25,000 miles up and down and across the vast and myth-inspiring Great Plains. A travelogue, a work of scholarship, and a western adventure, Great Plains takes us from the site of Sitting Bull's cabin to an abandoned house once terrorized by Bonnie and Clyde, to the scene of the murders chronicled in Truman Capote's In Cold Blood. It is an expedition that reveals the heart of the American West.
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Life and Death in the Andes: On the Trail of Bandits, Heroes, and Revolutionaries
Tk 400.00 $364.00
“A thoughtfully observed travel memoir and history as richly detailed as it is deeply felt” (Kirkus Reviews) of South America, from Butch Cassidy to Che Guevara to cocaine king Pablo Escobar to Charles Darwin, all set in the Andes Mountains.
The Andes Mountains are the world’s longest mountain chain, linking most of the countries in South America. Kim MacQuarrie takes us on a historical journey through this unique region, bringing fresh insight and contemporary connections to such fabled characters as Charles Darwin, Che Guevara, Pablo Escobar, Butch Cassidy, Thor Heyerdahl, and others. He describes living on the floating islands of Lake Titcaca. He introduces us to a Patagonian woman who is the last living speaker of her language. We meet the woman who cared for the wounded Che Guevara just before he died, the police officer who captured cocaine king Pablo Escobar, the dancer who hid Shining Path guerrilla Abimael Guzman, and a man whose grandfather witnessed the death of Butch Cassidy.
Collectively these stories tell us something about the spirit of South America. What makes South America different from other continents—and what makes the cultures of the Andes different from other cultures found there? How did the capitalism introduced by the Spaniards change South America? Why did Shining Path leader Guzman nearly succeed in his revolutionary quest while Che Guevara in Bolivia was a complete failure in his?
“MacQuarrie writes smartly and engagingly and with…enthusiasm about the variety of South America’s life and landscape” (The New York Times Book Review) in Life and Death in the Andes. Based on the author’s own deeply observed travels, “this is a well-written, immersive work that history aficionados, particularly those with an affinity for Latin America, will relish” (Library Journal).
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The Worst Journey in the World
Tk 390.00 $351.00
First published in 1922, ‘The Worst Journey in the World’ is a memoir by Apsley Cherry-Garrard, an English explorer of Antarctica, who was a member of the Terra Nova expedition.
It recounts the compelling tale of Robert Falcon Scott's ill-fated race to the South Pole. Apsley Cherry-Garrard, the most youthful member of the party, presents sharp descriptions of each of his companions. Their journal entries complement his portrayal, delivering striking viewpoints on the expedition's risks and difficulties as well as its inspiring examples of positiveness, resilience, and selflessness. This edition of the adventure classic features many pages of vintage illustrations.
"The Worst Journey in the World is to travel writing what War and Peace is to the novel . . . a masterpiece."—The New York Review of Books
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Black Dragon River: A Journey Down the Amur River Between Russia and China
Tk 330.00 $297.00
Black Dragon River is a personal journey down one of Asia’s great rivers that reveals the region’s essential history and culture. The world’s ninth largest river, the Amur serves as a large part of the border between Russia and China. As a crossroads for the great empires of Asia, this area offers journalist Dominic Ziegler a lens with which to examine the societies at Europe's only borderland with east Asia. He follows a journey from the river's top to bottom, and weaves the history, ecology and peoples to show a region obsessed with the past—and to show how this region holds a key to the complex and critical relationship between Russia and China today.
One of Asia’s mightiest rivers, the Amur is also the most elusive. The terrain it crosses is legendarily difficult to traverse. Near the river’s source, Ziegler travels on horseback from the Mongolian steppe into the taiga, and later he is forced by the river’s impassability to take the Trans-Siberian Railway through the four-hundred-mile valley of water meadows inland. As he voyages deeper into the Amur wilderness, Ziegler also journeys into the history of the peoples and cultures the river’s path has transformed.
The known history of the river begins with Genghis Khan and the rise of the Mongolian empire a millennium ago, and the story of the region has been one of aggression and conquest ever since. The modern history of the river is the story of Russia's push across the Eurasian landmass to China. For China, the Amur is a symbol of national humiliation and Western imperial land seizure; to Russia it is a symbol of national regeneration, its New World dreams and eastern prospects. The quest to take the Amur was to be Russia’s route to greatness, replacing an oppressive European identity with a vibrant one that faced the Pacific. Russia launched a grab in 1854 and took from China a chunk of territory equal in size nearly to France and Germany combined. Later, the region was the site for atrocities meted out on the Russian far east in the twentieth century during the Russian civil war and under Stalin.
The long shared history on the Amur has conditioned the way China and Russia behave toward each other—and toward the outside world. To understand Putin’s imperial dreams, we must comprehend Russia’s relationship to its far east and how it still shapes the Russian mind. Not only is the Amur a key to Putinism, its history is also embedded in an ongoing clash of empires with the West.
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Wild Coast
Tk 330.00 $297.00
Guyana, Suriname, and French Guiana are among the least-known places in South America: nine hundred miles of muddy coastline giving way to a forest so dense that even today there are virtually no roads through it; a string of rickety coastal towns situated between the mouths of the Orinoco and Amazon Rivers, where living is so difficult that as many Guianese live abroad as in their homelands; an interior of watery, green anarchy where border disputes are often based on ancient Elizabethan maps, where flora and fauna are still being discovered, where thousands of rivers remain mostly impassable. And under the lens of John Gimlette—brilliantly offbeat, irreverent, and canny—these three small countries are among the most wildly intriguing places on earth.
On an expedition that will last three months, he takes us deep into a remarkable world of swamp and jungle, from the hideouts of runaway slaves to the vegetation-strangled remnants of penal colonies and forts, from “Little Paris” to a settlement built around a satellite launch pad. He recounts the complicated, often surprisingly bloody, history of the region—including the infamous 1978 cult suicide at Jonestown—and introduces us to its inhabitants: from the world’s largest ants to fluorescent purple frogs to head-crushing jaguars; from indigenous tribes who still live by sorcery to descendants of African slaves, Dutch conquerors, Hmong refugees, Irish adventurers, and Scottish outlaws; from high-tech pirates to hapless pioneers for whom this stunning, strangely beautiful world (“a sort of X-rated Garden of Eden”) has become home by choice or by force.
In Wild Coast, John Gimlette guides us through a fabulously entertaining, eye-opening—and sometimes jaw-dropping—journey.